Raquel Ortega
raquel ortega | art director
EMERALDS.jpg

Emerald Media Group

Emerald Media Group: Student-run Campus News source

The Task:  Many creative, talented students at the University of Oregon don't have the opportunity to showcase their work outside of the classroom, and are unaware of how to utilize their skill sets in the community.

The Solution: At the Emerald, undergraduate students at the University of Oregon have a new opportunity every week to create passionate, professional work that lives both on campus and in the community. 

Below are mock up executions I created to show producers and the client:

Below are the final executions:

 
 
 
 
 
 
 
 

Below is the full campaign book & strategy:

 
 

Art Direction + Strategy : Yours Truly  

Copy + Strategy :  Emily Garcia           

Illustrator/Producer: Erica Pahua

Producer: Emily Foster