2018 Young Ones: Design for Good / Experiential Design - Campaign
In 2017, UO had a public incident of black face. Combined with the already existing racial tension, minority students felt more uncomfortable than ever. We wanted to Reset the Code and bring UO back together.
University of Oregon: RESET THE CODE Case Study
We had to capture the campus community's attention.
We decided to wrap the iconic Student Union "Fishbowl", removing the beautiful view people took for granted.
We wanted to represent that hatred and abuse is easily ignored until it's you.
It states "A view unremarkable, until it's gone. The right to be you, inalienable, until it's not."
The Reset Room
Located inside the Student Union, the Reset Room allows people to anonymously tell their stories of being a bystander of tense situations. We wanted to allow people to go back and reset their experiences by verbalizing their actions.
Provoke: peak curiosity and get the attention of the campus with our cryptic "95_" symbol.
Reset: build an understanding of issues in our community and every single individual's role in solving them.
Words can be incredibly powerful. And all too often they're spoken without thought to the effect they might have. Watch to learn the impact "simple" words can have upon those around us, upon those we love.
Resetting the Code is real life, but understanding how to respond to difficult situations is, well, difficult. These videos are a resource for those trying to make positive change in our daily lives and move us towards a more inclusive and accepting world.
Commit: Help people demonstrate their commitment to the code by signing the pledge online and on a Banner to be hung in the Student union.
In just one week, our Facebook page alone reached 150,000 people, our videos earned over 67,000 views and we got both local and national news coverage.